"Top U.S. brewer Anheuser-Busch will launch its own Web entertainment network, Bud.TV, in February.
The seven-channel operation, costing an estimated $30 million to start, is an attempt to develop a new way to reach consumers ages 21 to 27, who increasingly favor customized content over mass media — and distilled spirits over beer."
via USA Today
Check out these spots for Jack Link's, Messin With Sasquatch. It's gross but "Water Bowl" cracks me up.
"To encourage use of its new version of Messenger, MSN has launched a promotion, created by Fallon, called ESP Billy, a microsite with episodic videos featuring ESP Billy, a white trash online psychic played by Ricky Jay who communicates with his clients through MSN Messenger video chat.
The catch to the promotion - and the entire point of the promotion - is the three videos can only be viewed using MSN Messenger for which a convenient download botton is provided. The pilot episode, which, itself, is quite good, can be viewed in a browser. The online element will be supported by print and online media beginning in a couple of weeks."
ESP Billy was directed by Honest. You can view all the webisodes here. While you're there click on "Info" for a very cool breath power-yeah!-like experience.
