adthropology

The Asymptotic Twitter Curve

"We've all been at the brain bandwidth breaking point for the last five years. Email is out of control. IM'ing sucks up half the day. And how can we not read our RSS feeds, post to our blogs, and check our stats? If my Cingular cell phone sends me a MySpace alert and I'm not there to get it, do I exist? But email, IMs, social networking, and blogs are nothing compared to the thing that may finally cause time as we know it to cease. I'm talking, of course, about Twitter."

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via Creating Passionate Users

7 Habits of Highly Effective Web Apps

"...Recognising the arrogance and nigh-impossibility of predicting sure-fire successes and doomed failures, it’s more reasonable to offer some criteria for what seems likely to bring success; a framework for a popular service, as it were. Note that in the list of hits and misses, these are examples of services failing under this particular criteria. A web app might fail on some of these and succeed on others.

1. Don’t roll out a clone of another product.

The second YouTube might be successful; but it’s not very likely to bring anyone $1.65bn of success. And if you are the seventh online calendar or the 22nd social bookmarking service, then you need to be offering something very much better than the leader to make an impact.

Hits: Netvibes, del.icio.us, flickr, photobucket.

[Counter-example: MySpace - definitely not the first social network, but maybe it launched at the right time to capture a wave of people who had broadband and a desire to use the Internet in this way?]"

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via Twopointouch

DIY Ads from Blip.tv

"Internet advertising works best when anyone can produce a simple ad. This was first shown with Doubleclick ceding ad prominence to Google and now it will be shown in internet video with blip.tv's new DIY ad program. In Blip's case the video creator can create a simple ad to be shown at the end of their video. Presumably, the content creator will know what ad will work best after their video.

The first partner in this is O'Reilly's CRAFT and MAKE. Their ads will be tool-based to compliment the DIY-projects of their videos. You can see these first on Bre Pettis' Weekend Project video series."

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via O'Reilly Radar 

Web 2.0/Demand Creation 2.0

"With all the talk about "Web 2.0" being the second coming of interactivity on the Internet and the overdue transition of the World Wide Web from a collection of websites to the next "generation of Internet-based services that let people collaborate and share information online in a new way," perhaps it's high time to reengineer the business-to-business web site within the context of Web 2.0."

Full article here.

via Marketing & Graphic Design ROI