adthropology

Matt Is Back, Still Dancing For Stride Gum

"In 2005, a guy named Matt couldn't dance. So, of course, he uploaded a video of himself dancing frenetically in front of famous places. Stride gum saw the video and sponsored him to go around the world and dance his strange, leprechaun-ish jig. Stride's first Matt video, from 2006, has gotten almost 10 million hits to date. Last week, the follow-up, with fans dancing alongside Matt, was posted (see above). It already has more than 2 million views..."

continue reading...

via AdFreak

Guerilla Gardeners

"Adidas Original’s new Grün line (German for “green”, dontcha know…) is their foray into the environmentally aware / sustainably created game. Sure, there are the old standbys like making the rubber soles from recycled tires, but Adidas is also investing research into creating shoes and clothing out of renewable, eco-friendly resources like bamboo. We all know that recycling is good, but reducing the amount of what needs to be recycled in the first place is where the future of the planet lies, and Adidas is taking steps to make that happen.

Knowing that environmentalism is a mind-set, not just a selling point, their Grün campaign has kicked off with “Guerilla Gardening”. For all intents and purposes, it’s graffiti with plants. The aim is to take a neglected, off limits urban space and turn it into a thing of beauty - be it with spray paint or with grass..."

Continue reading at Shape  And  Colour

Worth Every Penny

"How to make an outdoor ad no one can ignore with 400 coins.... for super bonder."

via NotCot

TFL's Viral Ad is a"Rip-Off"

"A video aimed at protecting cyclists, produced for Transport for London, has been accused of plagiarism by ad professionals.
A 'Do the test' awareness raising video viral produced for Transport for London by WCRS' The Engine Room is causing a storm in adland..."

"...the idea was first filmed in 1999 by Professor Daniel Simons of the University of Illinois. It’s sold as a DVD instructional video by Viscog Productions of the US."

Professor Simons told an ad industry blog:

"From what little I understand about British copyright law, the advertisement was probably within the letter of the law given that they made some minor changes from my version (e.g, 8 players rather than 6, a bear suit rather than a gorilla suit). In any case, I'm not interested in pursuing a legal or publicity fight with an ad agency or with the British government."

click here for the full article...

The video in question...

via Two Point Touch

Fila Vintage White Line

"Fila has produced a cool short online film, featuring its ambassadors Danny Dyer and Tamer Hassan. The film starts as a typical British gangster film, but turns out to be a promotion for Fila's Centre Court pre-distressed trainers. The film is produced by Red Bee Media."

via Adverblog

Erbert And Gerbert's Candle Cannon

Moo's Online Easter Egg Hunt

"Viral marketing be damned, sometimes time spent searching the depths of the Internet for small, tucked-away items can be fun. Especially when you're rewarded from your efforts.

Web-printing company Moo is running its own Easter egg scavenger hunt in conjunction with several other hip online companies like Etsy, Blurb, Ponoko, and Picnik. People are supposed to hunt down small Easter eggs on the various services and claim them. Moo is also bundling some of the eggs in products sent to customers in the next week. Meanwhile, the company keeps track of who has found what, and awards various prizes from the partnered sites.

In addition to the Easter eggs found online, Moo is also venturing out into the real world (which it calls the "great outdoors") starting on Saturday. Real world eggs will be placed around cities with special codes people can claim, and hints are provided in the form of poems on Moo's blog (complete with rhyming couplets)..."

continue reading...

via Webware

Fifa Viral

"To promote the new football game FIFA Street 3, EA Games just released this cool new viral. It shows some high quality extreme football from Mexico. They sure used some 3D add-ons, but that doesn't make it less interesting. Anyhow, it's made by W+K Amsterdam and launched across Europe."

Video here.

via Adverblog

Juan Cabral And His Inspiration For The Cadbury Gorilla

"Awhile ago, we speculated that Juan Cabral and Fallon UK might have been inspired by The Mighty Boosh when creating that drumming Cadbury gorilla. No big deal. We forgot all about it. Recently, other folks have been saying he was way more than inspired from a commercial on YouTube (click here for the video).

Scamp broke the story: 'Jury gossip reveals he originally presented the idea in the form of a YouTube clip. Not only that, but he had previously presented it to Cinzano (in Argentina), who didn't bite.'

First off - so, he sees this thing on YouTube and pitches it to one client who doesn't love it. He then recycles it and serves it up to Cadbury. And what? Everyone recycles."

continue reading...

via Agency Spy

"The Ultimate Break"

"If you haven’t already seen this stunning viral from Paris-based Akama Studio, this won’t be the last time. And rightly so. “The Ultimate Break” is an exquisitely crafted CG short film disguised as a promo for a French Kit Kat website (of all things).

Brought to us by JWT Paris and Wanda Productions—whose animation showcase is a destination in itself."

via Motionographer