"It’s been a big week for gaming. The cool folks over at research company Interpret have released some pretty impressive numbers
regarding casual gaming. We’ve already known that about 70 percent of
women over the age of 40 play casual games, but the new research
suggests that some 145 million people in the U.S. played casual games
over the last year. That’s about 50 percent of the country’s
population. Well… okay, 48 percent, but who’s counting change.
Additionally, the Entertainment Software Association revealed research this week
that says 38 percent of gamers are female and spend an average of 7.4
hours per week playing games, specifically massively multiplayer online
games, such as Everquest 2 and World of Warcraft, and casual games like
Bejeweled or Solitaire. According to the Bureau of Labor Statistics,
that’s just as much time as the average American citizen spends eating
and drinking per week (8.75 hours), more than they spend purchasing
products (5.11 hours per week), more than they spend caring for and
helping household members (3.92 hours per week), and more time than
they spend talking on the phone (1.54 hours per week)..."
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via Future of Media