"Lowe Ad Agency sent samples of laundry detergent to potential customers
in Thailand. They wrapped the sample with a new t-shirt and addressed
it with washable ink. By the time the samples arrived, the shirts were
pretty dirty. Then voila, the solution was right there inside! Clever marketing. See more pictures at Ads of the World. Link"
via Neatorama
"There's a fine line between creative genius and creative whoredom, and thankfully our friends at Smallville
are happy to demonstrate just how fine that line really is. Consider
the announcement of a new partnership between the show and Stride Gum.
And it's not just a casual partnership -- it's actually going to
significantly alter the plot of the show..."
via io9
"Josh Spear fave Matt Pyke, founder of Universal Everything, is continuing his stunning video and branding work with Nokia but this time wants us to all join in too.
To help create a new animation for Nokia stores, Universal Everything is throwing a collaborative animation competition. To enter, all you need to do is take pictures of you, or anyone you know, holding a blank piece of paper. Upload the pics to the contest's Flickr site and the design wizards at Universal Everything will draw cell animation onto each blank frame. The aim is to engage thousands of people around the world and create a truly global animation project that keeps growing and growing.
The contributor who gets the most frames into the final animation wins a Nokia N95 8GB. That's good, but the real prize would be getting to see your shot in one of Universal Everything's industry-leading animations."
"This has to be the coolest movie promo we've ever seen: to plug their movie The Water Horse: Legend of the Deep,
Sony has rigged up a water-spray-and-lasers projection in Tokyo Bay
that provides an eerily-realistic Loch-Ness-type monster. Check the
video."
via Core 77
"Most car companies just sell cars. Scion, on the other hand, a Toyota division that targets Gen-Y autophiles, insists on curating art, distributing remix albums and, starting Thursday, hosting indie film screenings.
The Easy 10 Film Series showcases the short films of 10 budding filmmakers. Content and style ranges from an avant-garde film about Buddhist monks in the Himalayas to a documentary about Brooklyn pigeon-keepers."
via Underwire
"Look what happens when you approach your pals at various hip 'n' trendy magazines with a challenge: Sporting goods manufacturer Puma says, okay, build a $200 bicycle "depicting your magazine's personality" using only recycled bicycle parts. What was the result of this game Puma calls Re-Bike? You might think there'd be a half-dozen hunks of steaming junk, but apparently $200 goes a pretty long way when you're talking recycled parts. Check out the gallery; there are some good-looking bikes in there. Puma will be showing off the finished bicycles at all Bicycle Film Festival venues, and after that they'll all be auctioned off."
via Gizmodo
"Looks like Paramount Pictures' decision to test Bluetooth as a marketing tool in Australia has paid off big for some giant robots.
Over a period of one month, the Transoformers campaign with BlueZones Network resulted in over 54,000 consumer-initiated interactions, according to just released figures cited by Wireless Development Net. Each consumer spent between 2010 minutes engaged with the digital media, watching the movie preview and partaking in a seres of free mobile downloads - including animated screensavers and ringtones..."
via Branding Unbound
