"A survey conducted by Deloitte & Touche shows that of 2,081 consumers questioned, 38% watch television shows online, while 36% use their cell phones as entertainment devices, and 45% are creating online content such as websites, videos and blogs. The study, which was conducted between October 25-31 for American consumers, aims to look at the advertising potential of the web, television, and mobile devices."
via Mashable
"Good news for TV networks: online ads work. As TV shows continue their lengthy migration onto the Web, new research finds that the people watching those shows actually pay more attention to both advertising and content when they watch online.
"DoubleClick Inc., the premier provider of digital marketing technology and services, today announced the results of its recent research of online video ad placements, illustrating that video is a highly effective format for online advertising. Findings show that audiences have high interaction rates with video ads, users click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads."
via DoubleClick
