"Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on "position art", which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it's an art form that tracks your position using GPS..."
via Adverblog
"This new interactive video/catalogue for IKEA is simply brilliant. From a purely cinematographic perspective, the quick-cut intro sequences followed by ultra slow-motion shots convey the message of relaxation and escape. The added element of interactivity makes the experience novel and, to use a horrible web marketing term, “sticky.”
The voyeuristic thrill of switching angles on the lives of ordinary people is a clever seduction into what essentially amounts to a product catalogue. But now the catalogue is given context and meaning—there’s even the suggestion of a narrative arc. Brilliant.
I believe the site was built by Forsman & Bodenfors."
via Motionographer
"After spending some time with Cheetos' new Orange Underground, a full blown movement "committed to transforming sterile order into messy mayhem," its primary purpose of urging people to do wacky Random Acts of Cheetos that don't involve eating makes perfect sense. After all, Cheetos aren't even food. They're just a bunch of man-made chemicals mixed together and placed in a bag. This campaign is much like the Mentos/Diet Coke thing whereby people were urged to perform all manner of chemical wizardry as opposed to actually consuming the products, both questionable, at best, as to whether or not they, too, are actual foods.
These kinds of strategies serve everyone's needs. The marketer makes money because people buy their product. The consumer has more fun and stays healthier by engaging in these games and contests than if they actually consumed the stuff. And, the marketers come out looking like heroes in front of junk food cause groups because they can respond to concerns, saying, "Hey we just want people to buy our products. We don't actually want them to consume the crap."
There's a few components to The Orange Underground campaign. First, there's a "commercial" that is one of the weirdest things we've ever seen. There's a laundromat, two women, one old dude and a Patrick Stewart-voiced, mischievous Chester Charlie who's there but not really. Weird.
Then there's the Orange Underground website which delivers its primary content in the form of a "we've hijacked the airways" style video (which changes a bit each time you view it) that explains the group's movement and leads to other items such as a poster which can be downloaded to spread the group's gospel. There's a fake news report covering the groups' Random Acts of Cheetos. There's a blog and a mysterious event that will occur on April Fool's Day. It all makes for an engaging experience. Even if we'd never actually eat the stuff."
via Adrants
"The Peoples Choice awards 2007 have just opened over at FWA. The best of multimedia talent this year."
via NTMY
