adthropology

Honda's Problem Playground

"Problem Playground introduces the new Honda FCX Clarity, the first zero-emission hydrogen car to go into production. The ad takes as its theme the idea of game-playing as a means of solving difficulties and is a continuation of the recent print campaign, which encouraged people online to a special website, problemplayground.com. On the TV spot, we find a bunch of boffins using retro children’s games, such as jigsaw puzzles and Rubik’s cubes, to illustrate engineering problems that have been solved by Honda, including the hybrid engine and energy efficient solar panels. They even slot in a small reference to Cog by creating a chain reaction with coffee cups and sugar cubes on a tea break."

via CR Blog

Japanese Pizza Commercial

"Wow, check out this super fabulous animated commercial for Pizza-La, the largest pizza delivery chain in Japan. Those are the happiest pizza toppings I’ve ever seen.

So just try not singing that song the rest of the day. Pi pi pi pi Pizza-la!"

via Laughing Squid

Adfreak's Freaky Ad Moments of 2007

Go over to Adfreak and check out the freakiest spots of '07.   Michel Gondry and Motorola have my vote.

Motorola Gondry The Film
Uploaded by buzzynote

Scorsese's, The Key To Reserva

“If he was alive now, making this now, he would make it now, as if he were making it then.”  With a wink, Martin Scorsese remakes a film that was never made: based on an unfinished (and fictional) Alfred Hitchcock script entitled Key To Reserva.  9 minutes, paid for by champagne Freixenet.

via Big Screen Little Screen

Brylcreem's Effortless Ad

via Adverbox

Clever Mac Banner Ad

via Swissmiss

Guinness Ad Found

"Much was made of Guinness’s idea to have people hunt for its new commercial, which was supposedly hidden somewhere online. Those who had better things to do will be happy today to simply watch the ad, by AMV BBDO, on the Guardian’s Web site. (It’s also on YouTube.) Shot in Argentina by Nicolai Fugslig (who also directed Sony Bravia’s “Balls” commercial), it shows a dusty little town whose residents seem to have placed all of their collective trash (old cars, flaming hay bales, etc.) in a giant chain, to be toppled over, domino-like, eventually revealing a giant likeness of a Guinness pint glass in the town square. It steals from Honda’s old “Cog” ad, of course. Guinness takes pains to point out that no special effects were used, yet the ad still cost a reported £10 million to make."

via Adfreak

The Weirdest Commercial I Have Ever Seen

I've seen some weird ads in my day but this one takes the cake.  Hyperbole be damned, until someone can prove me wrong I will have to assume that this is the weirdest ad ever made...ever.

via Neatorama

Buy a Zune, Leave the Real World Far Behind

"Giant pink bunnies. Bass-drum portal to the ocean. A swim with the jellyfish. It’s the first spot in T.A.G.’s trippy new Microsoft Zune campaign, with the slogan, “You make it you” (or a hallucinatory version of you). An ad manager at Zune says, “It’s not about the device, but the relationship that people have with their device. I could scroll through your Zune and have an idea of who you are as person.” The new Web site is here."

via Adfreak

Sony Bravia Pyramid

Lost at the bottom of a multi-colored bunny scrum lies Sony Bravia’s follow up, Pyramid.