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"Stop what you are doing and check out Paul Isakson's excellent sideshow which nearly perfectly captures the change that many Ad guys & gals are no doubt feeling both in traditional, tradigital and digital shops."
continue reading at Logic+Emotion...
"I love this idea.
"When Hulu launched a couple of weeks ago, one of their big promises was to give users choice about how they want their advertising. While this was not available immediately on launch, Hulu is rolling out this capability now on certain content.
Giving users a choice in how they view ads makes for a really great experience. Many people come from the philosophy that ads spliced into a movie ruin the flow, so they would rather watch the pre-roll trailer. Others don't mind the break that the short advertisements provide when scattered throughout the movie. I personally really like the idea of watching a movie trailer before a movie on Hulu. It's an experience that we are all very familiar with. Regardless of your preferences, at least Hulu is giving you some control here."
continue reading at Webware...
"Discarding the usual approaches to an agency site redesign, Boston's Modernista! opted for its own version of a web takeover to tout its portfolio and pertinent info, using the Modernista.com destination essentially as a redirect to a compact, content-filled rollover menu that's dispersed throughout the web and planted on familiar sites like YouTube, Flickr and Wikipedia.
'There's such a challenge for ad agencies to be known as digitally savvy and understand what's going on the medium," says Modernista! co-founder/creative director Gary Koepke. 'We wanted to prove to people that we understand a way that we can have a transparent, open source and highly successful site.'"
via Creativity
"Over the past couple days, conversations I’ve had with two different video-startup CEOs—Suranga Chandratillake of blinkx and Nick Grouf of Spot Runner—has got me thinking about what needs to be done to make TV advertising as relevant as video advertising. We have a long way to go, but it boils down to two things: 1) replacing 30-second commercials on TV with relevant ad overlays that pop up at exactly the right moment during a show, and 2) automating the buying, creation and placement of TV ads to make it more like buying search ads."
via TechCrunch
"Right now much of our office is taking a break from generating/aggregating/disseminating ideas and inspiration to play with Muxtape
- a new site that allows you to simply and quickly make your own
digital mixtape (with its very own URL to share with anyone you want).
You can create your 12 song “mixtape” by simply uploading any of your
MP3s from you computer to the site, which then puts them in a playlist
that you can reorganize and edit as you please. The songs can then be
streamed by anyone visiting your muxtape site. Check out ours (ok, mine) to get an idea of how it works."
via psfk
"A German website, Pundo3000, took photos of food products and compared them with the depictions on their packages."
via BoingBoing
"The ability to watch our favorite shows on the Internet has been a blessing to many folks who don’t have the time to catch their stories at the regular time they’re on. Anyone with the Internet can watch an episode of 30 Rock at their leisure, but unlike DVR, the Internet doesn’t always offer viewers the opportunity to skip those pesky commercials. The folks at Overlay.TV have come up with a solution for this promotional problem. Instead of getting rid of advertisements altogether, The interactive media startup out of Ottawa’s alternative is to integrate them into the program, via clickable product placement and information within the video player’s real estate, which appears throughout the course of the video. The site allows for ‘internet users, content owners and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto online video content and linking to external websites.’ For instance, if you like a character’s backpack, you could click on it and find out where to buy it. If that’s not friendly to viewer and corporate behemoth alike then what, pray tell, is?"
via Josh Spear
"Target, of all places, is selling a line of t-shirts that come bundled with indie PC games from the Experimental Gameplay Project.
And according to Kevin Allen, Jr., they appear to be actually
interesting little games, not schlocked together remixes of mainstream
themes."
"A video aimed at protecting cyclists, produced for Transport for London, has been accused of plagiarism by ad professionals.
A 'Do the test' awareness raising video viral produced for Transport for London by WCRS' The Engine Room is causing a storm in adland..."
"...the idea was first filmed in 1999 by Professor Daniel Simons of the University of Illinois. It’s sold as a DVD instructional video by Viscog Productions of the US."
Professor Simons told an ad industry blog:
"From what little I understand about British copyright law, the advertisement was probably within the letter of the law given that they made some minor changes from my version (e.g, 8 players rather than 6, a bear suit rather than a gorilla suit). In any case, I'm not interested in pursuing a legal or publicity fight with an ad agency or with the British government."
click here for the full article...
The video in question...
via Two Point Touch
