New York Times' Take on Dexter's Demented Viral Campaign
"The video comes in a simple, short e-mail from a friend’s e-mail address:
Subject: Check out this news alert…
You have to see this - is this YOU?
On Friday I thought the new viral campaign for the television show “Dexter” was hilarious. By Sunday night, all of my friends and family were furious at me, and I wondered if marketers had crossed the line."
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