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NBC Universal Launches Didja

"NBC Universal is expanding its battle against YouTube and other viral video sites, using the weight of its top-rated USA cable network to launch an all-advertising website called Didja.com.

Set to launch early next year, site will offer a vast archive of current and classic TV spots, movie trailers and other "brand-related content." USA-Sci Fi Channel prexy Bonnie Hammer said the goal is to 'become the go-to destination for on-demand advertising content.'"

via Variety