Consumers Not Keen on Ad-Supported Video on Web, Mobile

"Consumer interest in long- and short-form programming leans more toward free and all-you-can-eat subscription models than ad-supported or a la carte. That's according to "Programming for the Three Screens," a report published this week by JupiterResearch.

Thirty-seven percent of consumers with high-speed Internet access have an interest in watching either long or short form TV programming online, the report states. Roughly half the group looks for full-length TV programs rather than clips, additional footage and live broadcasts."

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via ClickZ